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Looking to be more productive and save time on Instagram?

When it comes to marketing your business on Instagram, you need creative content to captivate your audience and a strong strategy to grow your following.

And the good news is that it doesn’t need to take up a ton of time to get right!

In this blog post, we’re revealing our top 10 tips to save time on Instagram so you can get back to focusing on your bigger Instagram and business goals:

How to Save Time on Instagram Tip #1: Use Presets to Edit All Your Instagram Images

If you want to gain followers and build your brand awareness on Instagram, you need to have a strong and recognizable Instagram aesthetic across your feed and stories.

This means having a consistent look and feel across all your photos and videos and committing to a style of imagery. For example, you could adopt a cool, muted, and minimalist approach across all your images like MemoBottle.

Or choose a signature color like jewelry brand Chupi:

Or you can opt for bold and pastel tones across your feed — just like how we’ve done on the Later Instagram account. Whether we’re posting a video, still image, carousel or Instagram Stories post, all of our posts have a consistent look and feel.

But editing photos so that they all look and feel the same can take time and effort to get right. Especially if you’re new to editing software like Photoshop.

Thankfully, there’s a quick and easy way to achieve a cohesive aesthetic on your feed — presets!

Presets are one-click photo editing tools that can dramatically speed up your workflow and give your Instagram photos a professional look.

Here are two of our favorite tools to edit your photos quickly with presets:

#1: Use VSCO App to Edit Photos with Filters and Preset Packs

VSCO app is a firm favorite with influencers and brands as it has lots of free presets (called filters in VSCO) to choose from.

They even have curated preset packs of complementary filters making it a cinch to edit your photos and create a beautiful Instagram feed.

Once you’ve chosen your favorite filter in VSCO, you can edit all your images for your Instagram feed using that same filter, or collection of filters in a preset pack. So with just a few clicks, you’ll be able to easily bulk-edit all your images!

Check out how Later’s own Lexie Carbone edits her photos with VSCO to create the ultimate ‘California Cool’ aesthetic on her feed:

Looking for inspiration on what VSCO filters to use for your feed? Check out our blog post on the best Instagram filters in photography apps where we reveal our favorites.

#2: Use Adobe Lightroom CC App to Edit Photos with Mobile Presets

Another option is to edit your photos with the Lightroom CC app and presets!

While Photoshop takes time and effort to master, the free Lightroom app allows you to use mobile presets to quickly edit your images on the go.

This year, many popular Instagrammers are even coming out with their own preset collections, making it easy for you to achieve the same look and feel as your favorite influencers!

And since many presets are offered in “packs” or collections, you can choose from a selection of filters for each of your photos while still maintaining a cohesive look on your Instagram feed.

So just like VSCO, you can bulk-edit your images from a special shoot or event so they all have a similar tonal quality.

Once you’ve committed to an Instagram aesthetic for your feed, you’ll soon find you’re able to edit your photos to fit in with your grid with just a few taps!

How to Save Time on Instagram Tip #2: Use A Visual Planner to Plan Your Grid

Now that you have your images for your feed, it’s time to start thinking in “grid format.”

This means you need to start thinking and planning your Instagram posts about 2-3 weeks in advance.

This way, you’ll be able to easily see what your images look like side by side, on top of and below one another, and even diagonally across.

Being able to visually plan your feed in advance helps makes sure that your feed always looks fresh, and never repetitive. It also helps plan out how often you’ll share shoppable posts, or product shots, alongside your more lifestyle-based images.

The quickest way to plan and manage your Instagram grid is to use an Instagram Visual Planner like Later.

All you have to do is upload your edited images (see tip #1 on how to do that!) and then Later will generate what you feed will look like.

From here, you can drag-and-drop your images to rearrange them into an order that looks right for your future feed.

And once you’re happy with how your future grid will look, you can schedule them to automatically publish to your feed!

Want to try Later’s Visual Planner for yourself? It’s free to use and can be set up in minutes!



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